Motivating people to achieve their health goals — that’s the mission of Multifit, the high-end fitness and sports center in Tilburg. We took on the challenge of partnering with Multifit to boost the influx of new members.
And with great success: their annual goal of a net growth of 100 members was already achieved in the first quarter. Curious about the strategy behind it? Read on to find out.
Increasing the influx of new members
Multifit set an annual target of achieving a net growth of 100 new members within one year. To reach this goal, they decided to leverage online marketing for support. But why choose Clickables?
“Personal attention and truly listening to our needs — that’s why we, as Multifit, chose to partner with Clickables,” says Jan-Willen, owner of Multifit Tilburg.
Being present throughout the entire customer journey
To create the right marketing mix, we use the See, Think, Do, Care model. Multifit’s goals required a strategy focused on See (visibility), Think (discoverability), and Do (action). By combining these pillars, we engage potential members throughout the entire customer journey, maximizing the chances of conversion. Said and done.
<img class="alignnone size-full wp-image-5014" src="https://clickables.nl/wp-content/uploads/2023/10/Marketingstrategie-Multifit.png" alt="Marketing Strategy Multifit
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Annual target achieved within a single quarter
Thanks to the golden combination of Display, Search, and Social ads, we were able to reach the right audience in no time. This is how Multifit achieved their annual goal of a net growth of 100 members within the first quarter. That’s what we strive for!
“Personal attention and truly listening to our needs — that’s why we, as Multifit, chose to partner with Clickables. They prioritize understanding what’s happening in our club and make on-site visits. Using this information and our goals, they build tailored campaigns. And it worked: our annual target of a net growth of 100 members was achieved in just one quarter.”
