Fespo is a gym in Hattem known for its BioCircuit training concept, where you only need to train twice a week for 30 minutes to get fit. We connected with Ferdinand, the owner of Fespo, through our partner Technogym. “After a positive first meeting, things started to take off, and we began advertising on social media,” says Ferdinand.
Rapid growth to 300 members
As a new gym, it’s crucial to establish strong membership growth right from the start. Fespo’s goal was to quickly scale up to 300 members. They connected with us through our mutual partner, Technogym.
“After hearing many good things and having a positive first meeting, we decided to get started, and began advertising on social media,” says Ferdinand.
Focus on brand awareness and high-quality leads
Since Fespo had just opened its doors when our partnership began, building brand awareness was priority number one. That’s why we opted for a social media strategy designed to generate a large reach in a short amount of time.
We regularly review the results and analyze industry trends to see how Fespo can capitalize on them. For instance, we launched a second social media campaign to give the lead inflow an extra boost.
“You have a strong understanding of market trends and know how to make the most of them for Fespo. The proactive approach is especially valuable as a busy business owner. It allows me to focus on my own tasks with peace of mind.”
High-quality leads with a conversion rate of over 90%
Since launching the ads, Fespo has seen tremendous growth in its membership base. With a conversion rate of 90%, the target of 300 new members was achieved within just six months.
In short, the partnership has resulted in:
“Clickables has played a key role in the exponential growth of Fespo. At least half of our members have come through Clickables. I personally call the leads, and the quality is excellent,” says Ferdinand.
“Clickables has been a key contributor to the exponential growth of Fespo. At least half of our members have come through Clickables. I personally call the leads, and the quality has been excellent.”
