When Statensport decided to expand with a second location, a boutique gym next to the existing branch in the Statenkwartier, the challenge was clear: how do you launch a completely new concept at lightning speed and ensure rapid growth towards a profitable membership base?
The new location introduced an innovative offering including Biocircuit and reformer pilates. A strong concept, but without existing brand recognition for this specific proposition.
The goal was to successfully launch a new location and a completely new fitness concept, focusing on attracting sufficient members in a short time. This required building a stable foundation to quickly grow to a break-even point and enable further scalable growth.
Our approach: from pre-launch to growth
Together, we developed a complete road-to-opening strategy, aimed at maximizing impact around the opening and sustainable growth thereafter.
The result? The opening was a real big bang
What makes this collaboration special is that the focus does not stop after the opening. While many launches peak and then level off, here we continue building structurally.
Today we achieve:
Why this works
By focusing on both visibility and conversion from the start, not only is a strong launch created, but also a foundation for sustainable growth.
''What makes this collaboration so valuable to us is the way of working: we test continuously, optimize based on what works and what doesn't, and maintain constant contact. That builds trust and delivers real results.''
