A Boost for Membership Recruitment
In 2023, EV underwent a significant transformation, featuring a new brand identity, a new website, and the latest equipment from Technogym. With these changes in place, they were ready to grow, and it was time to focus on recruiting new members.
Previously, membership recruitment was conducted through local marketing using magazines. They also utilized social media, but without a commercial focus.
Based on their positive experience, they turned to Technogym for guidance in marketing. This led them to connect with Clickables. The goal: to attract more members!
Balancing Commerce and Identity
Previously, EV Fysio & Fitness spent little time on marketing. They had to adjust significantly to the commercial perspective in campaigns, which is completely understandable. Together, we worked towards a campaign that feels right and works effectively—both essential for a successful marketing campaign.
To stimulate both brand awareness and membership growth, we chose to implement campaigns for the See, Think, and Do phases within the See-Think-Do-Care model.
- Social Ads (SEE): Increase brand awareness and change the perception of the club. EV is so much more than just physiotherapy.
- Google Ads (THINK): Ensure that EV is visible and remains so once prospects show interest through the social campaign.
- Social Ads (DO): In addition to boosting brand awareness, social media campaigns also generate high-quality leads.
“In the beginning, it was a bit challenging; I had to get used to the marketing approach. In the physiotherapy world, we tend to be quite modest. It’s not easy for us to say that we are good. We have a lot to learn in terms of marketing (and sales). After making some adjustments to Clickables’ blueprints, the campaigns could go live.” – Martijn, EV Fysio & Fitness
