Street Jump Apeldoorn, the trampoline park and bouncy castle park in Apeldoorn, achieved tremendous success in collaboration with Clickables by leveraging online marketing. The year 2022 was the most successful year to date for Street Jump, with more bookings than ever before. Thanks to insights into the return on each marketing euro (ROAS), we were able to optimize our marketing strategy and maximize the results from every euro spent.
With the help of analytics tools, we could see exactly what worked and what didn’t. This insight allowed us to execute more targeted and effective marketing campaigns. The online marketing efforts resulted in a significant increase in conversions and bookings. In the second half of 2022, we achieved a conversion rate of 11.48% compared to a conversion rate of 2.89% in the first half of the year.
By combining Google Search and Google Display campaigns, we focused on two goals: increasing visibility to a broader audience and generating more bookings. Through Display campaigns, we increased our visibility and brand awareness while creating a need among our target audience. We then focused on generating bookings through Search campaigns. This dual approach helped us reach a larger audience while simultaneously achieving gains in conversions and bookings.
The success of Street Jump Apeldoorn demonstrates the importance of working smartly and strategically with online marketing. By using the right tools and techniques, companies can achieve their goals and stand out from the competition.
“We initially worked intensively with Clickables to ensure accurate measurement of our online revenue, including linking our reservation system with Google. This was unfortunately not easy, but Clickables, with their specialists and in collaboration with the programmers of our cash register system, succeeded. Clickables understands the importance of having fully accurate data so that we can truly manage the results of our online marketing campaigns. The results and collaboration are so successful that we are currently transitioning other leisure concepts we operate in the Netherlands to the Clickables leisure team. Due to Clickables’ services, we have seen a noticeable increase in revenue. We are currently spending much more on online marketing than I had expected or ever planned, because the new revenue generated by the ads far outweighs the advertising costs.” — Guus van Loenen, owner of Street Jump Apeldoorn