At the start of our collaboration, the focus was clear: boost local visibility and attract new members. Because even though many locals know Willemsen Sport, how do you make sure they actually choose your gym and not the one just around the corner?
“With Clickables as our partner, we stay up to date with the latest trends and developments in online marketing. They’re always thinking with us to help reach our goals, often in new ways or through fresh channels. I trust Clickables completely when it comes to their knowledge and expertise, and that trust is the basis of our partnership.”
Our starting point? A strong local online strategy. First, we worked on building more visibility in the region. Now that local presence is solid, the strategy has shifted to conversions: targeted advertising to generate leads and attract new members.
We chose a sustainable approach:
- High-performing Google Ads campaigns that keep Willemsen Sport visible for relevant searches—generating a steady stream of leads.
- Google Local Listings to ensure a dominant presence in local search results.
- And a powerful website (in collaboration with our partner) that informs and convinces potential members.
“Even though we already had strong name recognition in the area, these local campaigns have helped us build an even stronger brand. Clickables got us to the top of Google for several important local search terms, bringing in a lot of new visitors from the area.”
Willemsen Sport has seen significant growth thanks to local campaigns and a strong online presence: “A big part of our growth over the past years is thanks to Clickables.”
And the numbers don’t lie:
- Top position in Google for key search terms.
- Over 50% more clicks via Local Listing.
- 25% more leads from targeted Google Ads campaigns.
“At Clickables, there’s always someone keeping an eye on the results. I just have to make a call and our dedicated contact is ready to help. And if they don’t have an immediate answer, I always get a call back the same day. That’s the kind of support that works.”