Attracting More Visitors and Gaining Insight into Marketing Costs
Maximizing the potential of online advertisements requires knowledge and experience. SkagaVenture lacked this expertise, so they decided to outsource it. In Clickables, they found a specialist within their industry, leading to quick results.
“Online marketing is much easier to monitor than offline marketing; you can clearly see what works and what doesn’t!”
Visible Throughout the Entire Customer Journey
At SkagaVenture, a broad strategy was deliberately chosen. With the advertisements, we are present at every stage of the customer journey.
Each quarter, a theme is selected, such as group bookings, additional activities, etc. This theme is carried through all channels, creating a ‘Multi-channel strategy.’ In short, it’s a comprehensive strategy where all channels seamlessly align with each other.
This approach was chosen because SkagaVenture aimed for strong revenue growth. Optimal visibility is crucial for this, and driving (repeat) bookings is a key component.
See below for the types of ads used in each stage.
Lots of Customers and Increased Visibility
Without proper insight, it can be difficult to determine the marketing budget. That’s why at Clickables, we place extra importance on providing as much visibility as possible into the bookings generated by the campaigns.
Thanks to our collaboration with SkagaVenture and their integration with Briq Bookings, their advertisements are 100% measurable. This way, they know exactly what each euro returns (ROAS), and we can continuously adjust the budget to maximize performance.
All in all, this has resulted in:
- ROAS of 33.70 through repeat bookings
- Significant increase in the number of bookings
- Greater brand awareness
- Average ROAS of 10.52
- Insight into marketing budgets
“The campaigns from Clickables have brought us lots of customers and visibility so far.”
