More Bookings Through Online Marketing
To achieve better results with online marketing, Play-In sought a partner with expertise in both online marketing and the leisure industry. This led them to Clickables.
“You also work for other leisure companies, which we see as a huge advantage. You have knowledge of how others do it and thus know exactly what works. This also helps us understand how well we are performing compared to others,” says Margôt.
In addition to the results achieved, they also see Clickables’ knowledge as a major advantage. “You not only take care of our online marketing, but you are also a great sparring partner. That is a very important aspect for us. This way, we work together towards maximum results and we learn from you,” says Margôt.
Because Play-In offers so much, it is challenging to translate this extensive range into a strong positioning. “Clickables helps us enormously with bundling all our possibilities and activities into one strong positioning. Because we do so much, the story can be unclear to visitors. With the help of Clickables, we manage to maintain simplicity. This way, it is clear who we are and what we do.”
Visible & Discoverable Throughout the Entire Journey
For Play-In Utrecht, the main goal was to generate more bookings. To achieve this, we implemented a multi-channel strategy to be present at every stage of the customer journey. Within this strategy, we use online advertisements and optimize organic discoverability. This way, we guide potential visitors from their first contact with Play-In to their first visit and repeat visits.
Building the Brand
As a Family Entertainment Center (FEC), you want to build brand awareness and continuously stay top of mind with your target audience. Not through short-term sales, but by being present where the target audience is online. Repeatedly, so the power of repetition can work.
Creating Demand
In addition to building brand awareness, we want to create demand among new visitors. We do this by being visible and triggering/enthusing them. For this, we use Display, Google, YouTube, and Social campaigns.
Increasing Visit Frequency
To encourage repeat visits, we use remarketing. This way, people who have visited Play-In before are reminded of their enjoyable experience and encouraged to come again.
With this multi-channel strategy, we are present at every phase of the customer journey. This results in both increased brand awareness and more visitors, whether they are new or returning visitors.
“Visitor Numbers Keep Rising”
That’s what we aim for. “Besides more bookings, our online marketing is now highly structured, and our marketing team is inspired every quarter with fun content ideas. As a result, we have a sounding board for a continuous stream of visitors and can plan ahead much more effectively. That is valuable,” says Margôt.
Through the strategy implemented throughout the entire customer journey, Play-In is present not only to trigger new visitors but also to encourage current visitors to visit Play-In again.
This strategy has already delivered significant results. For example, in the first half of 2024, we achieved over 60% more results for Play-In at the same cost compared to the previous year. A fantastic result, and the numbers continue to rise.
Curious about what results Clickables can achieve for you? Schedule a free inspiration session with us.
