Succescase: Medifit Drunen

Medifit Drunen had a clear ambition: to continue growing and attract new members. At the same time, they noticed that certain group classes were quite full, while there was still plenty of space at other times.

“We wanted to make smart use of our available capacity. Our evening group classes were already nearly full, but during the day and off-peak hours, we saw many opportunities. We wanted to capitalize on that through online marketing.” – Tim, owner of Medifit Drunen.

In addition, Medifit Drunen faced a major challenge in 2022: the introduction of several new concepts, including Biocircuit, Mypelvi, and Spinning, which required extra attention to become successful. Online marketing had to help ensure that these investments would be recouped as quickly as possible.

To achieve these goals, we crafted a strategy focused on targeted membership growth and optimizing available capacity.

• Promoting Biocircuit: During the major renovation in 2022, we helped Medifit Drunen promote Biocircuit. Through Google and social media ads, we put this new concept in front of the right audience, accelerating the return on investment.
• Smart Focus Shift: With evening classes at capacity, we shifted marketing efforts to off-peak hours. By targeting the right audiences via Google and social platforms, we helped maximize class attendance throughout the day.
• Personal, Local Approach: Personal connection was key. Medifit Drunen had experienced frequent account manager changes with larger agencies. “With Clickables, it feels like we’re genuinely building success together. They often reach out to me proactively, which shows they’re really invested in our growth.”
• Data-Driven Optimization: We continuously optimized campaigns based on data insights. By closely tracking lead-to-member conversion rates, we ensured every marketing euro was spent effectively.

Our approach paid off. Medifit Drunen experienced massive membership growth and optimized class capacity.

• Membership Growth: +668 members in just 18 months
• Conversion Rate: 46% of all leads became members
• Fully Booked Group Classes: Even a waiting list for some classes

Online marketing has now become an essential part of Medifit Drunen’s growth strategy. “I honestly can’t imagine running the business without online marketing anymore. Our brand awareness was strong, but the growth we’re seeing now is largely thanks to Clickables’ strategic campaigns.”