Achieving Quick and Effective Results
Good visibility is crucial, according to Lianne. However, managing it in-house requires a lot of knowledge and time, which is why they chose to outsource.
Fit en Fun Plaza’s main goal is to become a major player in the market in the northern Netherlands. For this, they need to reach a wide audience, not just locally, but throughout the entire region.
To achieve fast and effective results, they opted for online marketing. And with great success—results improved quickly, and bookings significantly increased.
A Combination of Social and Google Ads
To increase reach and generate more bookings, Fit en Fun Plaza utilized both Google and Social Ads. Social ads helped boost brand awareness, while Google Ads were instrumental in driving actual conversions.
A Wide Reach and More Bookings
Thanks to the use of advertisements, Fit & Fun Plaza is now not only well-known locally but also throughout the northern region. Their reach has significantly expanded.
- More large companies for corporate outings
- Much broader reach around Wolvega
- Average ROAS of 15.74 in 2023 via Google Ads
“Previously, we were mostly well-known locally, but it didn’t go beyond that. Thanks to the advertisements, we are now well-known throughout the northern region. This has resulted in more guests from other cities/towns and larger companies coming by for corporate outings.” – Lianne, co-owner of Fit & Fun Plaza
