Better Visibility for a Revenue Boost
After their first year (during the pandemic), Bounce Valley began advertising. Their visibility was good, but limited to a few search terms. To create broader visibility and, in turn, boost revenue, they decided to collaborate with Clickables.
At that time, Bounce Valley had three locations and the ambition to continue growing. Based on previous experiences and expertise in the leisure industry, they chose Clickables as their marketing partner.
“Our market is essentially a seasonal product, and that’s clear to us as well as to my contacts at Clickables. You really understand our industry and organization, which makes working together so enjoyable.” – Guus, Owner of Bounce Valley
In addition to market expertise, they highlight the measurability provided by Clickables as a significant advantage. Due to the market specialization, the right KPIs are already measurable, allowing them to maintain control over budgets and know exactly what it’s delivering.
As a result, Bounce Valley doesn’t have to worry about the advertising aspect, giving their team more time and space for other marketing projects.
A Tailored Strategy That Grows with the Organization
Due to Bounce Valley’s rapid growth, having a flexible and adaptable marketing partner was essential.
“You grow with the organization. Expanding from 1 to 11 locations was seamlessly managed with all franchisees.” – Guus, Owner of Bounce Valley
This required a growth strategy that not only works for Location A but also for Locations B through Z. And that strategy has been developed.
National Level
To build brand awareness, we utilize visual ads through the Google Display Network at a national level. This ensures our presence during the ‘See’ and ‘Think’ phases of the customer journey.
Regional Level
To drive more bookings, we focus regionally on the ‘Think’ and ‘Do’ phases. We achieve this through Google Search and Display remarketing campaigns, ultimately converting those who show genuine interest.
Always Current
This strategy and the corresponding campaigns are continuously adjusted to the industry’s dynamics—considering factors like market trends, weather conditions, and developments at Bounce Valley. Through close collaboration, it truly feels like we’re growing alongside them.
Many Visitors, but Also Industry Insights
In addition to attracting many visitors, increasing brand awareness, and enhancing visibility, the campaigns also provide Bounce Valley with valuable insights and peace of mind.
Peace of mind comes from being relieved of certain tasks. There’s no need to build an in-house team of specialists. Clickables handles the advertising, allowing Bounce Valley’s marketing team to focus entirely on their own projects. This synergy strengthens both efforts.
“The collaboration feels like an extension of our marketing department, and this is truly due to the level of involvement.” – Guus, Owner of Bounce Valley
Beyond taking the burden off their shoulders, Bounce Valley also gains valuable insights. These insights pertain not only to Bounce Valley’s own results but also to the industry as a whole. How is the industry performing, and how do Bounce Valley’s numbers compare? This information is extremely useful for setting the right goals and making informed decisions!
