Client Case: Body Fit

Body Fit already had a strong name in the region, but attracting new members became a challenge. Traditional marketing tools such as flyers no longer brought enough results. In addition, they wanted to not only recruit new members, but also retain existing ones. With a remodel and the introduction of the BioCircuit, a clever reopening campaign was needed. Online marketing was completely unknown to them, but precisely at this point, it was the perfect way to strike a renewal blow.

To present the reopening in the best possible light, we launched three campaigns over a period of time:

1. Re-opening campaign: The renovation and the renewed image of the fitness center were widely publicized.
2. Biocircuit campaign: The unique benefits of the Technogym Biocircuit were promoted to raise awareness of the fitness center.
3. Targeted audience campaigns: Specific audiences were targeted with customized ads to reach the right people.

To make the most of the incoming leads, Body Fit worked with Crown Consultancy. They provided training to best follow up on the leads and helped to establish a strong strategy and workflow. “Through Crown’s training and Clickables’ online marketing, we were able to follow up on our leads super well.”

Within three months, we realized for Body Fit, among other things:

• 158 new leads through social and google advertising: “When the campaign started running, leads came in incredibly fast. Clickables had just the right target group! The closing rate of leads was very high partly because of this, and because we knew well how to follow up leads.”
• A Click Through Rate of 30.30% via Google
• 222,973 views through Social ads: “We also distributed flyers during our reopening, but the leads really came from Clickables’ online marketing campaigns.”
• A Successful Investment: “Clickables definitely made a push in the payback for the Biocircuit. With their knowledge, they generated incredible results. Because without leads, no sales.”
• Closing rate of 100%: Thanks to the combination of quality leads through Clickables and proper follow-up, reinforced by sessions with Crown, Body Fit manages to convert every lead into a customer.

“With Clickables’ live dashboard, we had constant insight into all campaigns. We saw super fast what each channel was yielding. Clickables itself is also tight on the campaigns: I was constantly kept informed of any adjustments, which made the numbers go up even more.”

Through its strategic partnership with Clickables and Crown, combined with the introduction of Technogym’s Biocircuit, Body Fit had a successful reopening and experienced strong growth.