The Shape Factory in Vosselaar is the next step for experienced personal trainer Stijn van Noppen: a boutique gym featuring the innovative BioCircuit training system from TechnoGym. But how do you ensure you have enough members from day one to operate profitably? Together with Clickables, he took on that challenge.
At the start of the collaboration, one thing was central: attracting enough members as quickly as possible to break even. The Shape Factory had no prior experience with marketing, let alone with a specialized fitness marketing agency. The goal was clear: to reach at least 150 members so that the gym would become financially stable and the focus could shift to further growth and operations without worrying about the short term.
“As a personal trainer, I took the step towards a full-fledged boutique gym. That is exciting, because you need enough members quickly to operate profitably. Clickables really helped us with that; within two months, we were already above our break-even point.” – Stijn van Noppen, owner of The Shape Factory.
The foundation? A strong opening strategy aimed at the rapid influx of high-quality leads.
We focus on a targeted opening approach:
The result? The Shape Factory grew rapidly in membership numbers.
“The leads that came in were of good quality and the collaboration felt immediately trustworthy.”
"As a personal trainer, I took the step to a full-fledged boutique gym. That is exciting, because you quickly need enough members to operate profitably. Clickables really helped us with that; within two months, we were already above our break-even point. The leads that came in were of good quality, and the collaboration felt trustworthy right away."
