A night out with friends, a lively corporate event, or a fun family outing? Bowling Venray has it all! With a completely renovated bowling center and a restaurant that serves more than just your average meal, they offer a full experience. But how do you make sure that your bowling center stands out as a modern and vibrant venue? And how do you let the region know that you offer more than just burgers and grills? Challenge accepted!
The objective was crystal clear: increase revenue by expanding Bowling Venray’s brand awareness. Martijn explains:
“We’ve been around for 40 years, but after facing a crisis and the changes that followed, it was time to reposition ourselves. Many people in the region still saw us as the same traditional bowling center from 20 years ago, but that’s no longer who we are. We wanted to change that perception.”
Another challenge was to make visitors aware that Bowling Venray offers much more than just bowling—it’s a complete experience.
To achieve these goals, we developed a targeted online marketing strategy:
Social media & Google campaigns
With eye-catching ads, we showcased Bowling Venray’s refreshed identity to the target audience. In addition to general branding campaigns, we ran specific campaigns for kids’ parties and combination deals, tapping into the needs of different customer groups.
Seasonal approach
Bowling Venray experiences seasonal fluctuations, so we tailored our campaign planning to align with both peak and off-peak periods.
“Even during less busy weeks, we’ve seen a significant increase in visitors,” says Martijn.
Our marketing approach
At Clickables, we work according to the See, Think, Do, and Care model. Here’s how we applied it to Bowling Venray:
Want to know more about the See, Think, Do, and Care model and what it could mean for your business? Let’s chat!
Our collaboration with Bowling Venray has already delivered fantastic results. With a fresh new brand identity and a smart online marketing strategy, Bowling Venray has seen measurable growth.
Bowling Venray’s Q4 2024 performance
"Right now, we’re seeing a huge influx of new visitors, and I’m sure the campaigns played a big role in that. We’ve also invested in new visuals to take our campaigns to the next level. We’re already getting great feedback, and people in the area are talking about it. The results are promising!"
