IMOVA, short for “I Move Alternative,” stands out by combining medical care with innovative training methods. Under the supervision of physical therapists, IMOVA offers an approach that is both safe and effective. Thanks to their vision of responsible movement, they have positioned themselves strongly in the market. But like any growing organization, IMOVA faced its own challenges.
IMOVA had recently made a significant investment in Technogym’s innovative training equipment. While confident in its value, the question arose: how can we make this investment profitable while growing in a competitive market? Initially skeptical about hiring an external marketing agency, they decided to take the plunge and partner with Clickables to achieve two key objectives:
Data-Driven Campaigns
With a strong focus on measurement and optimization, Clickables implemented a tailored marketing strategy. This began with an in-depth analysis of the fitness market and IMOVA’s unique offering. The resulting campaign was perfectly aligned with their target audience.
A/B Testing
To determine which messages resonated most effectively, advertisements with various campaign texts were tested. The results revealed that Clickables’ copy delivered a lower cost per lead (€28 less per lead) and a higher conversion rate compared to IMOVA’s original texts. This highlighted the importance of optimizing messaging for better results.
Highlighting IMOVA’s Unique Concept
The campaigns emphasized IMOVA’s core values: medical supervision and personalized attention. Following an opening campaign, the focus shifted to promoting their overall concept, helping them stand out in a competitive market.
Multichannel Approach
Google Ads and social media campaigns were deployed to boost IMOVA’s visibility and ensure a steady stream of new customers. These campaigns targeted both brand awareness and direct conversions, resulting in a stronger market position
The Results Speak for Themselves: IMOVA achieved impressive membership growth and reduced their payback period by a remarkable 85%. While the average payback period in similar cases is 24 months, IMOVA brought this down to just 4 months. This success led to:
"The collaboration with Clickables is smooth and professional. There is genuine interest in IMOVA, and feedback is genuinely acted upon. This makes the partnership very pleasant and respectful."
