Ready to Take Off
An unclear website, no strategy, and an uncertain time. “We need to do something to grow,” Joep tells his team.
That’s where the contact began, coinciding with a period of lockdowns and a closed business. The business was still closed when Better Bodies signed the contract with Clickables.
“Postponing was not an option; we had to take action. This way, we could hit the ground running at the reopening,” says Joep.
From Fitness Marketing to Physiotherapy and Fitness Marketing
In addition to fitness, Better Bodies also offers physiotherapy. After deciding to expand the physiotherapy team and provide more physiotherapy hours, Joep immediately thought of online marketing. More hours meant that, especially at the beginning, there would be a gap in the schedule. The schedules needed to be filled, so Joep reached out to Clickables.
“When this came up in our monthly meeting, we dove deeper into it. I visited the location to discuss the issue along with potential opportunities and to advise Joep,” says Sander, Client Manager at Clickables.
Thus, the campaigns for Better Bodies were expanded to include physiotherapy. The schedules needed to be filled.
The Combination as a Winning Strategy
Initially, online ads were focused on the fitness segment of Better Bodies, generating a lot of leads. Now that they also offer physiotherapy and run campaigns for it, the value has doubled. This is where we focus our efforts.
From Physiotherapy Patient to Fitness Member and Vice Versa
The barrier to stepping into a gym is high. By combining fitness and physiotherapy in our campaigns, we can better address the issue. This aligns with the thought process of the target audience.
“They want to get rid of a problem, and we can help them with guidance,” says Joep. That’s precisely what we focus on.
For Better Bodies, social lead campaigns are alternated with branding campaigns. This strategy aims to position Better Bodies not only as a fitness center but also as a physiotherapy provider. This increases brand awareness, leading to more search traffic on Google.
Each channel has its own goal, ensuring they are present throughout the entire journey of the target audience, whether it’s a fitness lead, a physiotherapy lead, or a combination of both.
From Physiotherapy Patient to Fitness Member and Vice Versa
Better Bodies is the perfect example of how the combination of fitness and physiotherapy is incredibly powerful. It offers numerous opportunities and creates a reciprocal relationship.
Leads with Double Value
Joep explains that many physiotherapy patients eventually choose to utilize the sports facilities at Better Bodies. This means that every physiotherapy lead has double value. The reverse is also true. A small investment in Clickables has yielded significant revenue value. “The results are very easy to measure through data. That is valuable,” says Joep.
In addition to generating a substantial number of leads, the advertisements also significantly increase brand awareness. We see this reflected in the steadily rising search traffic.
“Outsourcing marketing feels like a leap of faith to me. You have to trust that it will work and produce results. Of course, we see that reflected in the number of leads. That’s why we need Clickables.”
