The challenge: More bookings in less time
The main goal? Attracting more visitors in less time. Richard decided to outsource marketing to save time and ensure consistent results. That’s when Clickables came into the picture. With our expertise in the leisure industry and data-driven campaigns, Richard knew he could track exactly what each euro was bringing in.
From brand awareness to new bookings
To boost bookings, we first needed to build brand awareness. These two goals require different campaign strategies, ensuring The City is visible at multiple stages of the customer journey. That’s why we applied the See, Think, Do, Care model.
See, Think, Do, Care? Here’s how it works
Each phase of this model plays a key role in driving success:
- See – Generate brand awareness.
- Think – Spark interest among potential visitors.
- Do – Drive bookings and conversions.
- Care – Keep customers engaged for repeat visits.
With this full-funnel approach, The City stays top-of-mind from first interaction to final booking. The result? A streamlined strategy that delivers real growth. Curious to learn more? We’re happy to tell you all about it, get in touch here!
Success from day one
Since reopening in February 2022, The City has made impressive strides. With an average ROAS of 10.05, every euro spent on ads generated €10.05 in revenue.
By combining Google Ads and Google Display, we achieved massive reach—over 2 million impressions. This visibility was crucial for brand awareness, especially for a business that had just opened when the pandemic hit.
Strong results in 2024
Thanks to a long-term strategy and ongoing optimizations, The City reached new heights in 2024. Compared to 2022, every key metric has skyrocketed. By scaling up their online marketing efforts, they not only expanded their reach but also attracted significantly more visitors. The City didn’t just bounce back after COVID—it became a thriving and growing food & fun hotspot.
“The results were great from the start and they still are! To strengthen our SEO, I also asked Clickables for advice. Turns out, there was a lot of potential in link building, so that’s our next big focus!”
– Richard, Owner of The City
Key Results: 2022 vs. 2024
