Achieving Accelerated Growth
Branding and other marketing activities were already in full swing. However, these primarily focused on offline activities, which don’t always yield immediate results. The main goal of starting with online marketing was to generate direct leads—leads that are concrete enough to be followed up on immediately.
Especially when you are just starting out, have a brand-new website, and still need to grow brand awareness, it can be challenging to achieve significant organic results. “At that time, we had a maximum of 50 members, and creating good content while relying on word-of-mouth advertising is difficult,” says Remko. That’s why they decided, on Technogym’s recommendation, to collaborate with Clickables.
“With personal contact and a tour, you can persuade people,” Remko explains. “That’s why the direct leads from Clickables are so important to us.”
Responding to the Offering
At the beginning of the collaboration, it was crucial to create brand awareness and gather qualified leads. This way, ZUITNL Fitness & Fysiotherapie could quickly move towards breaking even.
The multi-channel strategy focuses on the offering. ZUITNL Fitness & Fysiotherapie provides a 12-week plan, which we leveraged in our online campaigns.
Display Advertisements
In Google Ads, a display campaign is used for brand awareness in the See phase. The focus is on showing the advertisement to as many people as possible, ensuring that individuals in the surrounding area become familiar with ZUITNL Fitness & Fysiotherapie.
Social and Google Ads
After the initial introduction to ZUITNL Fitness & Fysiotherapie, potential members need to consider the offering and take action. Therefore, social and Google ads aim to attract qualified leads.
Together, these campaigns cover the entire customer journey of the target audience.
**400 New Members in 3 Years**
ZUITNL Fitness & Fysiotherapie is now a profitable business and has significantly increased its membership. There has been a growth of 900% in the number of members compared to 2021.
Remko now knows almost exactly what his marketing budget delivers and how to scale up or down based on capacity. This allows them to anticipate when to expect a peak and what considerations they need to make.
Here are some concrete results:
- +900% increase in membership over 3 years
- A conversion rate of 40% (!)
- FULL: Ads are currently on hold because the maximum number of members has been reached
“Looking back, I wish I had started with online marketing sooner. Even though it is a significant investment alongside all the other expenses, it is truly worth it. My advice to others would be to start with online marketing through Clickables as soon as your business is ready to grow,” says Remko.
ZUITNL Fitness & Physio is Likely to Expand
Due to the tremendous success and rapid growth of ZUITNL Fitness & Physio, they are likely to expand in September 2024. If it goes ahead, we will certainly assist them with brand awareness and lead generation.
