Effective content ideas for fitness business owners

Effective content ideas for fitness business owners

Effective content ideas for fitness business owners

You run a gym and are not sure about what content to make and post? Then this is the place to be! In this blog, you will discover creative content ideas that will help fitness businesses to stand out and to build a strong online presence.  

Why is content important for your fitness business?

It is important for any business to create relevant and captivating content, so for fitness businesses as well. After all, content is king! If you run a gym, you will need a smart marketing strategy and fresh content ideas to attract and keep members. Creating high-quality and captivating content is essential to draw and maintain the attention of your target audience.

Different content ideas

There are many different content ideas you might think about when running a gym.


In the modern world of digital communication and marketing, video content has become a powerful tool to get messages across, tell stories, and reach your target audience. The increasing accessibility of smartphones and the internet has given video content a prominent position in our daily lives. Examples: 

  • Instructions: make workout instruction videos in which experienced trainers demonstrate exercises and techniques for different muscle groups. You could also make videos with instructions for people who are just starting to work out.
  • Interviews: interview your members. Ask them questions like: why did you choose our gym? What is your favourite exercise in our gym? Make a video of this, edit it to give it a fun touch, and post it to your social media accounts.
  • Tour of the gym: show your followers what your gym looks like and what people can do there. Zoom in on the people running the gym and show the training spaces, equipment, and workout programmes. You could also shoot a fun ‘behind the scenes’ in your gym.


One of the most influential and popular ways for people to make themselves heard and share information, is by making a blog. Blogs have changed the way we communicate, share information, and learn. Examples: 

  • Nutrition advice and recipes: nutrition is an essential part of a healthy lifestyle. Write blog posts about healthy food choices and the role of nutrition in achieving fitness goals. You could also share recipes that fit a healthy lifestyle. For example, ‘A healthy breakfast recipe for energetic mornings’.
  • Workouts: create blog posts with detailed workout routines aimed at specific fitness goals. Consider topics like ‘A 4-week plan for muscle building’ or ‘Effective cardio workouts for weight loss’. In these blog posts, you can share exercises, sets, reps and rest times, along with tips on proper technique. Add images or videos to make the instructions visually appealing.
  • Workout programmes: share weekly or monthly workout programmes in the form of a blog, highlighting different goals, such as weight loss, muscle building, endurance, or flexibility.


Podcasts have become remarkably popular in the world of media and entertainment in recent years. What began as a relatively humble medium for fans of specialised content has now become a veritable revolution in the way we consume information, share stories, and connect with the world around us. Examples:  

  • Own podcast: start a podcast where you talk about different topics, such as: fitness, health and nutrition. Interview experts in these areas. This way, you can give a lot of advice to your listeners, for instance, how best to start exercising if you are a beginner, or which recipes are best.

Getting started with content

There are endless opportunities to be creative in your content strategy. Keep experimenting, listen to feedback from your followers, and keep adapting to the needs and interests of your target audience. With the right content ideas and consistent posts, you will build a strong online presence. So, get started and unleash your creativity to take your fitness business to the next level!


Michael helpt je graag verder met je uitdagingen.