Businesses grow. Their challenges grow with them. That is why we believe a marketing partner must grow alongside them.
BREDA, As of 1 July, Clickables and Leadrs will continue as one organisation under two specialised brands, covering both customer growth and talent acquisition. Clickables remains the growth brand for local entrepreneurs. Leadrs focuses exclusively on chains and multi-location organisations. Together, they serve entrepreneurs at every stage of their growth, without a client ever needing to switch partners.
Entrepreneurs do not grow in a straight line. What begins with successfully opening a first location expands into new branches, new propositions, and ultimately different commercial challenges. As a business grows, so do its needs in marketing, data, recruitment, and strategic support.
The era of generalist marketing agencies is coming to an end. Entrepreneurs and organisations expect a partner who knows their industry and understands the challenges that come with their stage of growth. That is the organisation we are building together.
Two brands. One growth path.
Clickables: for local entrepreneurs
A local entrepreneur does not think in campaigns or marketing channels. He thinks in business challenges. How do I fill a new location quickly? How do I attract visitors during off-peak hours? How do I bring a new concept successfully to market? How do I ensure a steady stream of new customers? And how do I find the right staff to keep growing?
Starting from those concrete business questions, Clickables develops proven approaches by sector. Not standalone campaigns, but methods built on practical experience with comparable entrepreneurs. Today, the focus is on fitness, paramedical care, and leisure. The partnership with Leadrs makes it possible to extend this sector-specific approach over the coming years to areas including beauty, professional services, and industry.
Since 2017, Clickables has delivered more than 25,000 campaigns for over 500 clients across seven countries.
Leadrs: for growing chains
As organisations scale further, the questions shift. It is no longer only about the success of a single location, but about managing multiple sites simultaneously. Which locations are underperforming? Where are the biggest growth opportunities? How do you ensure a national strategy is executed successfully at the local level? And how do you combine commercial growth with a structural approach to recruitment?
Since 2004, Leadrs has supported multi-location organisations by bringing marketing, recruitment, and data together under one central approach. By combining sector knowledge, insights from its own systems, and national coordination, Leadrs helps organisations succeed locally while maintaining central control.
Today, Leadrs supports more than 65 multi-brand chains across a range of sectors.
We do not believe in agencies that do everything for everyone. The better you understand a sector, the more value you add. That is what we continue to build on.
Jordi Damen, Owner
Ready for the next phase
Within the new organisation, Rico Schilt will become operationally responsible for both brands. Jordi Damen takes overall responsibility for strategy and direction. Michael Letens focuses on the commercial and strategic development of the organisation.
For existing clients, nothing changes in the short term. They retain their familiar contacts and services. By combining forces, the organisation now comprises more than 25 specialists and will continue to invest in sector knowledge, data, automation, recruitment, and the development of new sector-specific propositions.
What changes behind the scenes is what matters. More knowledge, more capacity, better answers to the questions entrepreneurs are actually dealing with.
Rico Schilt, Leadrs
A personal milestone
For Michael Letens, this partnership carries personal significance as well. Nine years ago, he left Leadrs to chart his own course. What began as a small marketing agency grew into Clickables: an organisation that today supports hundreds of entrepreneurs across fitness, leisure, and paramedical care.
Nine years ago I built Clickables from one conviction: those who know the sector make the difference. Over those same years, Leadrs built the infrastructure to manage chains from the centre. The fact that these two worlds are now coming together is the logical next step.
Michael Letens, Clickables
About Clickables
Clickables supports local entrepreneurs with sector-specific marketing and recruitment solutions. The agency specialises in fitness, paramedical care, and leisure, and will expand into new sectors in the coming years. Since 2017, Clickables has delivered more than 25,000 campaigns for over 500 clients across seven countries. More at clickables.nl.
About Leadrs
Leadrs has been the strategic chain agency for growing organisations since 2004. The agency focuses exclusively on chains and multi-location organisations, bringing customer growth and talent acquisition together under one central approach. Leadrs serves more than 65 multi-brand chains across five sectors. More at leadrs.nl.